Return to Universitas Muhammadiyah Jakarta: Sharing Successful Public Relations Strategy Tips
Berita ilkom
- 19 July 2023
In a moment that
felt like coming full circle, Rafli, a PR consultant at Praxis PR Agency,
recently returned to his almamater, Universitas Muhammadiyah Jakarta, to impart
his knowledge on successful public relations strategies. It was an achievement
in itself for Rafli, as he had the opportunity to reconnect with his former
mentor, Tria Patrianti, affectionately known as Ibu Tria, who had guided him
during his time as a student.
The event, held in
the familiar halls of the campus, served as a platform for Rafli to share
valuable insights and practical tips on effective public relations strategies.
With a passion for the field and experience under his belt, Rafli eagerly
delved into the topic, aiming to inspire and equip the next generation of PR
professionals with the tools they need to succeed.
Rafli began by
emphasizing the importance of a well-crafted PR strategy, highlighting that it
serves as a roadmap for achieving communication goals and building strong
relationships with stakeholders. He stressed that successful PR strategies are
rooted in a deep understanding of the target audience, the company's
objectives, and the broader industry landscape.
Drawing from his
own experiences, Rafli went on to outline the key steps in developing an
effective PR strategy. He emphasized the need for thorough research, which
involves analyzing the target audience's preferences, studying competitors'
strategies, and keeping a finger on the pulse of industry trends. Armed with
this knowledge, PR practitioners can tailor their messaging and tactics to
resonate with their intended audience.
Implementation,
Rafli asserted, is just as crucial as strategy development. He advised aspiring
PR professionals to focus on building strong media relations, crafting
compelling press releases, and leveraging social media platforms to amplify
brand messaging. Rafli shared real-life examples from his work at Praxis PR
Agency, showcasing how he successfully executed PR campaigns for renowned
clients and achieved significant media coverage.
The highlight of
Rafli's visit was his reunion with Ibu Tria, his respected mentor, and guide
during his time at the university. It was a heartwarming moment as they
reminisced about their past interactions and celebrated Rafli's growth as a PR
professional. Ibu Tria expressed pride in Rafli's achievements and commended
his dedication and passion for the field.
As the event
concluded, Rafli left the university feeling gratified, knowing that he had
contributed to the development of future PR practitioners. The experience
reminded him of the importance of giving back and sharing knowledge with the
next generation. Rafli's journey from being a student at Universitas
Muhammadiyah Jakarta to becoming a PR consultant has come full circle, and he
looks forward to continuing his career, making a positive impact on the
industry, and inspiring others along the way (AR/ILKOM).